Our purpose
“There is no great company without a great purpose: ours is to empower our 108 million customers to live a better life. ” Thomas BUBERL, CEO, AXA.
Since its creation in 1985, AXA has become a globally recognized brand present in 64 countries and with nearly 108 million customers. This adventure has been made possible thanks to the commitment of our employees, who share the same ambition: to be at your side in all circumstances. Protecting your property, of course, as this is our core business, but also your health and your financial assets. To do this, we are putting together a varied range of products and services, always taking as our starting point: our customers, their expectations and their needs.
In a constantly changing world, we are committed to constantly reinventing our business in order to simplify insurance even further. We are therefore resolutely committed to digital transformation to make our products, advice and assistance accessible via any channel. Beyond the technical challenges, AXA's goal is no longer to be a payer that is called upon in an emergency, but to become a true partner present at all milestones in the lives of its policyholders... by simply giving them peace of mind.
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A starting point: our customers
As one of the world's largest insurers, our purpose is to drive human progress by protecting what really matters.
Protection has always been at the heart of our business, helping individuals, businesses and companies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, promoting progress in all its dimensions.
Our purpose also goes back to the very roots of the Group. Since its inception, AXA has been committed to the collective good. Whether through solidarity initiatives with AXA Hearts in Action, prevention issues with the AXA Research Fund, or the fight against climate change, AXA has always shown itself to be attentive to its social environment and has always felt a responsibility as an insurer: to act upstream to better understand the risks. With one goal in mind: to provide better protection.
Our values
Our values reflect the culture that Group teams around the world live and express every day. The strength of AXA's corporate culture and its remarkable managerial continuity for more than 40 years is also reflected in the closeness of its values across different periods.
Courage, Integrity, One AXA and Customer First are the four core values adopted by the Group since 2016.
Our vision
To transform AXA's value proposition "from payer to partner", we are providing new services that complement traditional insurance cover and build new business models to increase our customers' protection.
Our purpose, values and vision are shared by everyone in the Group, as we tailor our services and solutions to each of our 108 million customers around the world, one person at a time, in an ever-changing world.